This week’s Badass Chick is Eliza Shirazi of Kick It by Eliza, a Boston-based fitness instructor creating her own empire.
The self-proclaimed “Fitness Firecracker” grew up dancing her whole life and during her freshman year of college, on a whim, she interviewed to become a fitness instructor. Except, she didn’t realize it was actually an audition… so she came up with a routine on the spot and was hired to start the next day.
As Eliza continued on her fitness instruction journey, she was also studying public health and communications at UMass. It was there in her marketing and branding class that she realized she could turn this passion into her full-time job and turn herself into a brand. So that’s exactly what she did. Enter: Kick It by Eliza.
As word got out about Eliza’s dance/kick-boxing fusion classes, George Foreman’s son personally reached out to her to teach at his gym. She formally studied boxing under his direction and now is working to bring Kick It by Eliza not just city-wide, but nation-wide (think: Zumba, Tae Bo – throwback! – and other popular fitness routines). As Eliza calls it, she’s building a “Fempire” of empowered women (and men!) through her program. She also has held dozens of Kick It sessions to raise money for various charities, which makes her even more badass.
Eliza believes (and is living proof) that you can turn your passion into your job, and when you do, you will lead a fuller, happier and healthier life because you’ll be living your truth. And for that, Eliza is my Badass Chick of the Week!
If YOU have a Badass Chick you want me to highlight, email me! Loren@1033ampradio.com
The TJ Show can be heard weekday mornings from 5:30am until 9:00am on Boston’s 103.3 AMP Radio. You can follow TJ, Loren and Producer Matt on Twitter: @RadioTJ @LorenRaye and @ProducerMatt AMP and on Instagram: @RadioTJ @LorenOnAir and @ProducerMatt AMP. Listen to The TJ Show On-Demand with The TJ Show Podcast on play.it & iTunes