This week’s Badass Chick is Hopkinton native Dana Babbin of Pink Truck Designs, a clothing company that breaks down barriers of gender-specific colors and activities.
From the time they were little, Dana’s twin girls were obsessed with trucks. Snow plows, dump trucks, you name it – if it was a truck that performed a utility, they loved it. So when she would take her girls shopping, they would gravitate toward the boys’ section which had t-shirts of trucks, planes, etc. Dana was tired of having to shop in the boys section with dark colors and ill-fitting clothes, and didn’t fully understand who decided that girls aren’t supposed to like trucks and boys aren’t supposed to like the color pink. So, she created Pink Truck Designs.
The former ADA began planning for the company in 2012 and eventually launched in 2014. She sells her children and adult merchandise online and the response has been so great that she’s gearing up to sell in local retail stores. Dana’s mission isn’t just to make clothing for girls; she wants ALL kids – girls who like trucks, boys who like pink, etc – to embrace whatever it is that they love, regardless of social norms.
Dana believes parents can be a great influence in getting this message across too, and I couldn’t agree with her mission more!
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